Tag Archives: measurement

Link roundup 1/22/12

22 Jan

Great post on trends for 2012. Includes 3 different types of social media goals, and a great case study on a brand promotion.

10 companies SOPA could destroy and why. We’ll talk more about SOPA in class this week.

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Link roundup 1/17/12

18 Jan

Really interesting stats on ClickZ from 2011, including traffic for up-and-comer Pinterest.

Many times my clients challenge me to show how social media is affecting their sales. This post from Lies, Damned Lies, and StatisticsĀ  emphasizes that proving a direct, immediate correlation is not always the right way to measure.

Nobody has chosen Google+ as their project yet, but Google’s new development in search means the new network is growing more important for marketers.

Chobani yogurt is one of the first brands on Pinterest.

Betty Crocker’s holiday campaign…I’m no expert chef so I love this idea.