Tag Archives: Google+

Link roundup 4/15/12

16 Apr

Note: A sample content calendar (called Content Calendar Example.xlsx) and the Powerpoint from last Wednesday (041112 Home base.pptx) are now available to download.

Links for this week:

Fascinating research – most Americans DO NOT want to see promotions in social media. This proves that being helpful and useful is better than being gimmicky.

A little more on Pinterest + copyright

Updated stats on Facebook, Google+, and many others.

Great interview from Jay Baer, co-author of your textbook, with the author of “The Power of Unpopular.” Now I want to read that book. You can either watch the video or read the transcript of the interview.

Facebook’s latest $1 billion purchase

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Link roundup 1/17/12

18 Jan

Really interesting stats on ClickZ from 2011, including traffic for up-and-comer Pinterest.

Many times my clients challenge me to show how social media is affecting their sales. This post from Lies, Damned Lies, and StatisticsĀ  emphasizes that proving a direct, immediate correlation is not always the right way to measure.

Nobody has chosen Google+ as their project yet, but Google’s new development in search means the new network is growing more important for marketers.

Chobani yogurt is one of the first brands on Pinterest.

Betty Crocker’s holiday campaign…I’m no expert chef so I love this idea.