Tag Archives: Chapstick

Link roundup 2/5/12

6 Feb

Here’s the Chapstick example I mentioned in class: a perfect example of a campaign backfiring, and the company reacting by trying to stop the conversation. What would you recommend that they do in this situation?

21 must-follow users on Pinterest – for those of you using Pinterest for your social media presence, check this out!

More on Pinterest: tips for brand usage and stats.

According to HubSpot, LinkedIn has a much higher rate of lead generation than Facebook or Twitter.

Millennials trust content from our peers. Another reason ratings and reviews can be so important for brands.