Link roundup 3/4/12

4 Mar

This guy makes fantastic points about why you need to have a strategy before you invest in social, especially Facebook. Definitely supports what we talked about in class this week.

Love this QR code blog.

So many articles on the new Facebook layout:


Leap Day snow day!

29 Feb

No class today, 2/29. Enjoy your day off! But if you do want to nerd out about social media during your snow day, you should tune into Facebook’s Marketing Summit, live today from 12:00 to 5:00. We will talk more about it in class next week.

Link roundup 2/26/12

26 Feb

Only 2 links this week because one is pretty long:

I mentioned CRM (customer relationship management) in class on Wednesday. This is a fantastic article that talks about the type of data that goes into a CRM system. Seriously, this is fascinating (the consumer in me is creeped out; the marketer in me loves it.) The article has fantastic examples from Target and P&G. It’s long but it’s SO INTERESTING.

MySpace added 1 million new users last month!


Download all PowerPoint presentations to date

15 Feb

I’ve added all the PowerPoints to this link:

Download all PowerPoints

You should be able to view them and choose which ones you’d like to download. As always, let me know if you have any questions. See you on 2/22 at 3:30!

Updated syllabus

13 Feb

Download a copy of the new syllabus here:

The main change is that there’s no class on 2/20 and a late start on 2/22.



Link Roundup 2/12/12

12 Feb

Not necessarily about social media, but a great take on the Susan G. Komen PR issue.

Southwest Airlines’ tips for social media – they would be another good one to feature as a case study.

You’ve probably noticed that Facebook search is weak…this article talks about some of its downfalls.

Lego is using social media to promote a video contest – this is a good example of what we’ve been discussing in class (how people use social media, customer loyalty as a strategy, and the Lego brand from the Groundswell book)

Interview with the CEO of foursquare on the future of his company. Have you used foursquare? What do you think of it?

New info on Pinterest’s monetization. They’re not being very transparent…does this change how you think of the company?

Link roundup 2/5/12

6 Feb

Here’s the Chapstick example I mentioned in class: a perfect example of a campaign backfiring, and the company reacting by trying to stop the conversation. What would you recommend that they do in this situation?

21 must-follow users on Pinterest – for those of you using Pinterest for your social media presence, check this out!

More on Pinterest: tips for brand usage and stats.

According to HubSpot, LinkedIn has a much higher rate of lead generation than Facebook or Twitter.

Millennials trust content from our peers. Another reason ratings and reviews can be so important for brands.