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Cranium doing social media right (Extra credit post from Michael)

7 May

Cranium, a board game by Hasbro, wanted to be more involved in the social media world. To make their campaign more social, Cranium does a good job of using content from the game to connect with their fans. On Facebook, Cranium will often post facts from their game. Cranium knows their audience quite well and that these fun facts will draw them in.

Cranium Facebook page

Cranium has created an app that allows users to play their game. This app encourages a great time for fans through engagement.

Cranium also does a very good job of using video. They do great with making their social media campaign interactive with fans. On Cranium’s Facebook page, they have fans post videos of them humming some of their favorite songs and then have people try to guess which song it is.

I feel like Cranium has done an awesome job with this social media campaign and getting their fans involved. I think that the campaign has definitely increased people’s interest in Cranium.

(This is a guest blog post from Michael Stark. Thanks Michael!)


Facebook Buys Instagram for $1 Billion (Extra credit post from Kelli)

30 Apr

When Facebook filed to go public in February, they wondered if their lack in experience of large aqcuisitions could pose risks for investors. Well… after this $1 Billion dollar transaction, I’d say they’re gaining experience!

Facebook has announced it is buying Instagram, the mobile photo-sharing application, to lure users of mobile devices. They are paying this high price in-part to play keep away from Google and other big companies that could potentially snatch up the company themselves.

You can read the article here and see how they plan to use Instagram to their advantage.

(This is a guest blog post from Kelli Heath. Thanks Kelli!)

No class on Monday, 4/2

2 Apr

So sorry to cancel again – this would be a good opportunity to work on your group projects in class 🙂 See you on Wednesday, 4/4!

Leap Day snow day!

29 Feb

No class today, 2/29. Enjoy your day off! But if you do want to nerd out about social media during your snow day, you should tune into Facebook’s Marketing Summit, live today from 12:00 to 5:00. We will talk more about it in class next week.

Updated syllabus

13 Feb

Download a copy of the new syllabus here:

The main change is that there’s no class on 2/20 and a late start on 2/22.