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Link roundup 4/15/12

16 Apr

Note: A sample content calendar (called Content Calendar Example.xlsx) and the Powerpoint from last Wednesday (041112 Home base.pptx) are now available to download.

Links for this week:

Fascinating research – most Americans DO NOT want to see promotions in social media. This proves that being helpful and useful is better than being gimmicky.

A little more on Pinterest + copyright

Updated stats on Facebook, Google+, and many others.

Great interview from Jay Baer, co-author of your textbook, with the author of “The Power of Unpopular.” Now I want to read that book. You can either watch the video or read the transcript of the interview.

Facebook’s latest $1 billion purchase


Link roundup 3/18/12

18 Mar

Welcome back from spring break! This week’s links…

Pinterest has come under fire for copyright concerns…

…and for allowing imposters to squat on brands’ accounts.

I just learned about Code for America. Check out some of their current projects; what a cool concept.

I really love what AmEx is doing with their social campaign – they integrate into how people really use social media. Great example of customer loyalty/advocacy.

Are you considering recommending that your cereal set up its own social network for part of your final project? Read this first.

Link roundup 3/4/12

4 Mar

This guy makes fantastic points about why you need to have a strategy before you invest in social, especially Facebook. Definitely supports what we talked about in class this week.

Love this QR code blog.

So many articles on the new Facebook layout:

Link roundup 2/26/12

26 Feb

Only 2 links this week because one is pretty long:

I mentioned CRM (customer relationship management) in class on Wednesday. This is a fantastic article that talks about the type of data that goes into a CRM system. Seriously, this is fascinating (the consumer in me is creeped out; the marketer in me loves it.) The article has fantastic examples from Target and P&G. It’s long but it’s SO INTERESTING.

MySpace added 1 million new users last month!


Link Roundup 2/12/12

12 Feb

Not necessarily about social media, but a great take on the Susan G. Komen PR issue.

Southwest Airlines’ tips for social media – they would be another good one to feature as a case study.

You’ve probably noticed that Facebook search is weak…this article talks about some of its downfalls.

Lego is using social media to promote a video contest – this is a good example of what we’ve been discussing in class (how people use social media, customer loyalty as a strategy, and the Lego brand from the Groundswell book)

Interview with the CEO of foursquare on the future of his company. Have you used foursquare? What do you think of it?

New info on Pinterest’s monetization. They’re not being very transparent…does this change how you think of the company?

Link roundup 2/5/12

6 Feb

Here’s the Chapstick example I mentioned in class: a perfect example of a campaign backfiring, and the company reacting by trying to stop the conversation. What would you recommend that they do in this situation?

21 must-follow users on Pinterest – for those of you using Pinterest for your social media presence, check this out!

More on Pinterest: tips for brand usage and stats.

According to HubSpot, LinkedIn has a much higher rate of lead generation than Facebook or Twitter.

Millennials trust content from our peers. Another reason ratings and reviews can be so important for brands.

Link roundup 1/29/12

30 Jan

These are the important social media articles I found this week that you should pay attention to. Please read at least a few of them, as they will probably make an appearance on the next quiz:

  • Great examples of brands using Instagram to tell their story. These would make good case study projects.
  • Are any of you hoping to become community managers after you graduate? Some new info on the role of community managers.
  • More brands being awesome on Pinterest. Clothing stores are a natural fit (Gap, Nordstrom) but I’m glad they also highlight other retailers like West Elm, and unexpected brands like Whole Foods and Travel Channel.
  • Sam Adams is crowdsourcing a limited-edition beer, and at least one blogger thinks it’s a terrible idea. What do you think?
  • This is a good (though oversimplified) breakdown of some popular social media platforms if you aren’t familiar with them.
  • Brands may be pushed to Timeline layout on Facebook on or after February 29th.