Cranium doing social media right (Extra credit post from Michael)

7 May

Cranium, a board game by Hasbro, wanted to be more involved in the social media world. To make their campaign more social, Cranium does a good job of using content from the game to connect with their fans. On Facebook, Cranium will often post facts from their game. Cranium knows their audience quite well and that these fun facts will draw them in.

Cranium Facebook page

Cranium has created an app that allows users to play their game. This app encourages a great time for fans through engagement.

Cranium also does a very good job of using video. They do great with making their social media campaign interactive with fans. On Cranium’s Facebook page, they have fans post videos of them humming some of their favorite songs and then have people try to guess which song it is.

I feel like Cranium has done an awesome job with this social media campaign and getting their fans involved. I think that the campaign has definitely increased people’s interest in Cranium.

(This is a guest blog post from Michael Stark. Thanks Michael!)

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