Link roundup 2/26/12

26 Feb

Only 2 links this week because one is pretty long:

I mentioned CRM (customer relationship management) in class on Wednesday. This is a fantastic article that talks about the type of data that goes into a CRM system. Seriously, this is fascinating (the consumer in me is creeped out; the marketer in me loves it.) The article has fantastic examples from Target and P&G. It’s long but it’s SO INTERESTING.

MySpace added 1 million new users last month!



One Response to “Link roundup 2/26/12”

  1. Brittany Thompson February 27, 2012 at 8:34 pm #

    Wow, the article about CRM is so interesting. Seriously, it made my jaw drop. I cannot believe how much information Target is able to find about you. If Target is using all of that information, I am sure many other companies are doing that as well. It’s pretty creepy, not going lie but it’s also pretty smart on their end of things.

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